A good example of corporate unawareness about real life outside the office walls.
Who on Earth could create such an ad in New Zealand?
Even if in New Zealanders' version of English it is perfectly legit, there still are other native English speakers who will understand the ad in a way that the advertiser would very much like to avoid.
Especially with all the ill fame of sheep jokes with Kiwis in them.
And don't you ask me what does "boner" mean. Look it up yourself.